Action Printing was commissioned by a mayoral candidate to assist in his campaign.

Mike Stevens, co-owner, started by creating a mailing list of potential voters from various backgrounds An online survey polled the identified sampling of voters on what issues mattered to them.

After the survey was done, the client was shown as behind by 23%. Action Printing responded by starting an aggressive 1-to-1 marketing campaign, targeting the on-the-fence voters with specific messaging about the issues that concerned them.

“We were able to flip the deficit and our candidate won with 55 percent of the vote,” Mike Stevens says.

This particular case serves as an excellent example of how Action Printing can make the most of your budget by helping you make smart, informed marketing decisions.

You can read the full article at Print Solutions' website.