What is a PURL?
A Personalized URL or “PURL” is a unique web address created for each customer in database created with a customers’ own name.
These can be added to direct mail pieces using variable data printing.
When the customer types the URL in their web browser, it'll lead them to a private webpage tailored just for them. PURLs can be tailored to provide information that is relevant to each visitor.
Learn more about PURLs here.