Web Services

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    What is a PURL?

    A Personalized URL or “PURL” is a unique web address created for each customer in database created with a customers’ own name.

    e.g. JohnSmith.YourDomain.Com

    These can be added to direct mail pieces using variable data printing.

    When the customer types the URL in their web browser, it'll lead them to a private webpage tailored just for them. PURLs can be tailored to provide information that is relevant to each visitor.

    Learn more about PURLs here.


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