1:1 Marketing

The secret of successful marketing is simple:

Find people who would be interested in your product and tell them about it.

It seems so simple. But how do you find those people? And what’s the best way to share your message with these strangers? This is where Action Printing comes in.

We can help you find your potential customers and contact them in polite and engaging ways through direct mailing and PURLs. You’ll receive marketing advice, custom graphic design, printed products, mailing services, custom web content, and reports all under one roof.

Why Choose Direct Mail?

Today we’re bombarded with advertising. On average, a person today is exposed to 5,000 ads a day compared to the 500 of the 1970s.

Don’t waste your time or money with unfocused marketing. Let us help you focus your message on those most likely to be interested.

A study commissioned by American Business Media (ABM) found that 75% of individuals prefer to be contacted by mail.

And here at Action Printing we can handle all aspects of mailing from design to mailing lists to addressing and shipping.

What’s a PURL?

Short for A Personalized URL , it’s an enhancement of the traditional direct mail campaign by linking it with a webpage.

Each printed mailing piece will have a unique url with the customer’s name:

e.g. JohnDoe.SavesAtABCCompany.com

which will lead them to a unique webpage where they can learn more about your company and you’ll learn more about them.

PURLs significantly boost response rates and can provide valuable information about prospects via web statistics and collected data.

Benefits

It’s Good for Your Customer

It has been found that customers prefer an initial contact by mail and according to a recent Direct Marketing Association study, two out of three direct mail recipients prefer to respond online. And our “Personalized URLs” mailings do just that – contact them politely by mail and then allow them to respond online.

It’s Good for You

You can add more information to a website than you can usually fit on a printed piece. You’ll be able to send a follow-up e-mail. You’ll be able to see who’s interested through stats and responses.

Even More Benefits:
	The Internet is a Multimedia Experience You’ll link the impact of your message with the interactive capabilities of the Internet, helping you convert more direct mail recipients into qualified prospects and valued customers. With the internet, you can add interactive and dynamic elements like customer surveys and video content. You’ll engage and educate your customers in a fun way.

Updates in Real Time
No waiting for weeks at a time for returned responses through the mail – you’ll start to see people visiting and responding to your PURLs within hours of the postcards hitting your customers’ mailboxes.

Track and Analyze
When someone visits the website, we’ll be able to tell exactly who they are. There’s no more guesswork on success of your campaign because you’ll be able to tell who received their postcard, who clicked on the link, and how long they visited their personal webpage.

Discover and Identify Trends to Better Market to Your Audience
Given the nature of digital data, you’ll be able to sort Data In Mass, Individuals, or by Demographics and graph your data easily. This allows you to identify trends and measure success. We’ll have their basic demographic information too – age, sex, income. For instance, you can see how many women responded just in one city or go even further and find out how many 20 to 25 women from a city responded.

. . . We like to think of it as “intelligent” marketing.